Successful mobile strategies focus on improving existing processes as well as using mobile to deliver products, services and experiences that weren’t previously possible. These new experiences use technologies such as mobile, cloud computing and analytics to create competitive advantage.
In the John Wiley and Sons book, “Right-time Experiences – Delivering Value with Mobile and Big Data”, Lopez deﬁned right-time experiences as products, services, and workﬂows that offer a person the right information and services at the point of need or desire, regardless of device.
Mobility obviously plays a key role in delivering right-time experiences. One mobile strategy challenge companies suffer from is understanding what context is and how it may manifest itself in an application. Download this research white paper to find out how to deliver more compelling experiences and how the use of context can create competitive advantage.